You know, video was beginning to appear on the internet. Video flip cameras were just becoming popular. And then, months later, there were three friends who had worked at PayPal that had got together. And so you had Blogger around that same time, Flickr, the photo-sharing app.
MARK BERGEN: Yeah, this was a wave, a revolutionary wave of what we call user-generated content on the internet - so not just websites where people would go and scroll and read, but they could actually participate. Tell us about the founding of YouTube, what its originators wanted to do. In 2005, this was when there were hundreds of internet startups spawning everywhere, and most didn't take off. His new book is "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise To World Domination." He covered business and economics from India writing for The New York Times, The Wall Street Journal and other publications. Mark Bergen writes for Bloomberg and Bloomberg Businessweek and previously reported on technology and media for Recode and Ad Age.
Bergen writes that YouTube has ushered in a world of abundant content and creativity of influencers and online hustlers, of information overload and endless culture wars. It's also given enormous exposure to Alex Jones and other conspiracy theorists. It's a platform that's allowed a 9-year-old boy whose videos began appearing when he was 3 to become a multimillionaire with his own toy and clothing brands. Our guest, business writer Mark Bergen, says far less attention is focused on YouTube, the video-sharing platform, which last year earned $28 billion in ad revenue and which has over 2 billion viewers around the world.īergen's new book tells the story of YouTube's founding in 2005 on the simple idea of letting everyone share videos on the internet for free, and he describes the company's chaotic growth into a business giant. When congressional leaders grilled social media executives last year about spreading misinformation on the 2020 election and COVID-19, most of the heat was on Facebook, Twitter and the search engine Google.
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